The 74 – UES

Located in the heart of the UES, The 74 embodies sophistication through a timeless Art Deco design that reflects New York City’s glamorous spirit. Through innovative design thinking, The 74 distinguishes itself with an elegant ivory corrugated zigzag terracotta facade that captures sunlight and creates movement through shifting shadows, complemented by antique bronze window casings, within a neighborhood defined predominantly by prewar architecture.

The 74 not only draw and highlight Upper East Side’s skyline, but also sparks elegance into streetscape and surrounding block because its elevated design with gray mist granite and ivory terracotta on its multiple entrances from 3rd Avenue and 74th street.

This unusual and enviable pleated terracotta luxury townhouse is situated on 75th Street and offers nearly 2,000 sqft split across four stories, where you’ll find four bedrooms, four-and-a-half baths, a private rooftop, balconies, and a garden. The design corresponds with the sister property on 74th and 3rd Avenue. Among the architectural finishes are ivory terracotta, EIFS, and red sandstone.